تقييم مدى تطبيق مديرية السياحة لإستراتيجية إدارة العلاقة مع الزبون من أجل تنشيط الخدمة السياحية في ولاية عنابة

Abstract EN

This study aims to assess the extent to which the Tourism Directorate applies the strategy of managing the relationship with the customer in order to activate the tourism service in the state of Annaba.

And to measure the extent of awareness of the importance of relationship marketing and its application through the strategy of managing the relationship with the customer to activate the provided tourism services, And that is based on the interview with some of the employees and customers in this institution Where a set of results was reached showing that the application of relationship marketing through the strategy of managing relationship with the customer It allows building a base of customers and forming social links with them Thus, attracting and retaining tourists in the long run