الإشهار في الفيلم الأمريكي : نماذج و دلالات

Abstract EN

This article talks about the advertising in American film and its development since the early beginnings of American cinema, the influence of the movies stars system on the advertising field and in forming a positive image about brands and their promotion since the seventies of the last century.

The article also examines the topics of advertising in the American films, by a brief presentation of the models of trademark employment in American films, which concretized the advertising value of American cinema.

The practice of advertising in American films has become a promotional tool used by international companies to make famous their products, It relies a lot on it to ensure international fame in light of the international flow of American films, and the source of that interest is related in one of its aspects to the scale of American film production and its superiority in quantity and quality over its counterpart in other countries' films, In addition to the increase in interest in these films among the public and the expansion of their presentation in cinema and television stations in several regions of the world.