دور ابعاد المسؤولية الاجتماعية في تحقيق الأداء التسويقي : دراسة تحليلية لأراء عينة من العاملين فيعدد من الشركات الطيران في مدينة أربيل

Abstract EN

Interested in research to identify the role of dimensions of social responsibility in the achievement of performance marketing.

nsions of market share and customer satisfaction and customer loyalty through field testing of the variables of research and based on a conceptual framework and systematic approach to determine the dimensions of both social responsibility and marketing performance, as it has been prepared and form questionnaire was distributed to a sample of workers in a number of airlines in the city of Erbil , which amounted to (96) members in order to verify the assumptions made to address the research problem and the most important conclusions of the research is a correlation and significant effect positive between the dimensions of social responsibility and marketing performance dimensions of three and has made several recommendations relevant aspects of theory and field, and most importantly that airlines increased attention to the dimensions of social responsibility, and particularly after the transparency and community service due to their role in the achievement of effective marketing performance.