Le role de la communication marketing dans la gestion des organisations sportives

Other Title(s)

The role of marketing communication in sports organization manegement

Joint Authors

Yusufi, Asya Bu Rakni ni
Mizyan, Najiyah

Source

La Revue des Sciences Commerciales

Issue

Vol. 20, Issue 2 (31 Dec. 2021), pp.126-141, 16 p.

Publisher

Ecole des Hautes Études Commerciales

Publication Date

2021-12-31

Country of Publication

Algeria

No. of Pages

16

Main Subjects

Business Administration
Marketing
Sports Science

Topics

Abstract EN

The growing popularity of sport justifies the fact that sports organizations are now increasingly interested in communication, which has become an essential pillar for any sports organization concerned with ensuring its sustainability.

Indeed, to improve its image, develop its notoriety and present its offers, a sports organization must communicate and define its communication strategy within a system bringing together several stakeholders.

The objective of this research is to sensitize sports organizations on the importance of insert communication in the effectiveness of their management.

Abstract FRE

La popularité grandissante du sport justifie le fait que les organisations sportives s'intéressent, aujourd'hui, de plus en plus, à la communication, qui est devenue un pilier incontournable pour toute organisation sportive soucieuse d'assurer sa pérennité.

En effet, pour améliorer son image, développer sa notoriété et présenter ses offres, une organisation sportive se doit de communiquer et de définir sa stratégie de communication au sein d'un système regroupant plusieurs parties prenantes.

L'objectif de cette recherche est de sensibiliser les organisations sportives sur l'importance de la communication marketing dans l'efficacité de leur gestion.

American Psychological Association (APA)

Yusufi, Asya Bu Rakni ni& Mizyan, Najiyah. 2021. Le role de la communication marketing dans la gestion des organisations sportives. La Revue des Sciences Commerciales،Vol. 20, no. 2, pp.126-141.
https://search.emarefa.net/detail/BIM-1300482

Modern Language Association (MLA)

Yusufi, Asya Bu Rakni ni& Mizyan, Najiyah. Le role de la communication marketing dans la gestion des organisations sportives. La Revue des Sciences Commerciales Vol. 20, no. 2 (Dec. 2021), pp.126-141.
https://search.emarefa.net/detail/BIM-1300482

American Medical Association (AMA)

Yusufi, Asya Bu Rakni ni& Mizyan, Najiyah. Le role de la communication marketing dans la gestion des organisations sportives. La Revue des Sciences Commerciales. 2021. Vol. 20, no. 2, pp.126-141.
https://search.emarefa.net/detail/BIM-1300482

Data Type

Journal Articles

Language

French

Notes

Includes bibliographical references : p. 141

Record ID

BIM-1300482