Le role de la communication marketing dans la gestion des organisations sportives
Other Title(s)
The role of marketing communication in sports organization manegement
Joint Authors
Yusufi, Asya Bu Rakni ni
Mizyan, Najiyah
Source
La Revue des Sciences Commerciales
Issue
Vol. 20, Issue 2 (31 Dec. 2021), pp.126-141, 16 p.
Publisher
Ecole des Hautes Études Commerciales
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Business Administration
Marketing
Sports sciences and physical education
Topics
Abstract EN
The growing popularity of sport justifies the fact that sports organizations are now increasingly interested in communication, which has become an essential pillar for any sports organization concerned with ensuring its sustainability.
Indeed, to improve its image, develop its notoriety and present its offers, a sports organization must communicate and define its communication strategy within a system bringing together several stakeholders.
The objective of this research is to sensitize sports organizations on the importance of insert communication in the effectiveness of their management.
Abstract FRE
La popularité grandissante du sport justifie le fait que les organisations sportives s'intéressent, aujourd'hui, de plus en plus, à la communication, qui est devenue un pilier incontournable pour toute organisation sportive soucieuse d'assurer sa pérennité.
En effet, pour améliorer son image, développer sa notoriété et présenter ses offres, une organisation sportive se doit de communiquer et de définir sa stratégie de communication au sein d'un système regroupant plusieurs parties prenantes.
L'objectif de cette recherche est de sensibiliser les organisations sportives sur l'importance de la communication marketing dans l'efficacité de leur gestion.
American Psychological Association (APA)
Yusufi, Asya Bu Rakni ni& Mizyan, Najiyah. 2021. Le role de la communication marketing dans la gestion des organisations sportives. La Revue des Sciences Commerciales،Vol. 20, no. 2, pp.126-141.
https://search.emarefa.net/detail/BIM-1300482
Modern Language Association (MLA)
Yusufi, Asya Bu Rakni ni& Mizyan, Najiyah. Le role de la communication marketing dans la gestion des organisations sportives. La Revue des Sciences Commerciales Vol. 20, no. 2 (Dec. 2021), pp.126-141.
https://search.emarefa.net/detail/BIM-1300482
American Medical Association (AMA)
Yusufi, Asya Bu Rakni ni& Mizyan, Najiyah. Le role de la communication marketing dans la gestion des organisations sportives. La Revue des Sciences Commerciales. 2021. Vol. 20, no. 2, pp.126-141.
https://search.emarefa.net/detail/BIM-1300482
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 141
Record ID
BIM-1300482
