The use of persuasive speech acts by female Arab fashion influencers on Instagram
Other Title(s)
استخدام الإناث العرب المؤثرين في مجال الأزياء أفعال الإقناع اللفظية في الانستجرام
Joint Authors
Source
Dirasat : Human and Social Sciences
Issue
Vol. 47, Issue 4 (31 Dec. 2020), pp.366-380, 15 p.
Publisher
University of Jordan Deanship of Academic Research (DAR)
Publication Date
2020-12-31
Country of Publication
Jordan
No. of Pages
15
Main Subjects
Abstract EN
This study investigates the persuasive speech acts used by six female Arab fashion influencers on Instagram, namely, Joelle Mardinian, Ascia, Model_Roz- Ola Al Fares, Dalal al-Doub, and Maya Ahmad based on the framework of speech act theory (sat).
the data were collected manually from the posts of the target influencers on Instagram and were put together in a specialized corpus containing approximately, 20,000 words.
the corpus was manually annotated to include pragmatic information about the types of persuasive speech acts used by each influencer.
the results reveal that the majority of speech acts identified by Searle(1979) were used by the target influencers with different frequencies except for declarative speech acts whose function is incompatible with the function of persuasion.
the results also show that the most frequently used speech act was the assertive act followed by directives and expressives.
however, the least used speech acts were commissives and quotations.
in addition, the results demonstrate that the majority of the speech acts used by the influencers were indirect speech acts.
the study concludes with marketing implications and recommendations for further research.
American Psychological Association (APA)
Mari, Sarah& Zabin, Asil. 2020. The use of persuasive speech acts by female Arab fashion influencers on Instagram. Dirasat : Human and Social Sciences،Vol. 47, no. 4, pp.366-380.
https://search.emarefa.net/detail/BIM-1300595
Modern Language Association (MLA)
Mari, Sarah& Zabin, Asil. The use of persuasive speech acts by female Arab fashion influencers on Instagram. Dirasat : Human and Social Sciences Vol. 47, no. 4 (Dec. 2020), pp.366-380.
https://search.emarefa.net/detail/BIM-1300595
American Medical Association (AMA)
Mari, Sarah& Zabin, Asil. The use of persuasive speech acts by female Arab fashion influencers on Instagram. Dirasat : Human and Social Sciences. 2020. Vol. 47, no. 4, pp.366-380.
https://search.emarefa.net/detail/BIM-1300595
Data Type
Journal Articles
Language
English
Record ID
BIM-1300595