النمذجة بالمعادلة الهيكلية في تحليل أثر الإدارة بالذكاء في تحقيق التفوق التنافسي لوكالات موبيليس بالشرق الجزائري باستخدام طريقة المربعات الصغرى الجزئية

Abstract EN

The study aimed to analyze the impact of intelligence management on achieving competitive superiority in the Mobilis agencies in eastern Algeria, By adopting the descriptive analytical approach and the case study approach, And the use of the questionnaire as a tool to collect data and information, and the adoption of the programs SPSSv26 and Smart-PLS3, After analyzing and testing the hypotheses, the following results were reached: - There is no statistically significant impact of strategic intelligence and competitive intelligence on the competitive superiority of Mobilis Telecom; - There is a statistically significant impact of emotional intelligence and intelligence management on the competitive superiority of Mobilis Telecom.