أثر تكنولوجيا المعلومات في كسب و لاء العملاء : دراسة حالة بنك Badr بسكرة

Abstract EN

The study aimed to clarify the impact of information technology on gaining the loyalty of customers at BADR Bank in Biskra, for that the descriptive analytical approach was relied, where a questionnaire consisting of (37) phrases was designed and distributed to the study sample, whose number is estimated at (49) employees, the study found a statistically significant effect of the dimension of equipment and tools, the dimension of databases, and the skills of the human resource in gaining customer loyalty.

And the ence of any statistically significant effect of the dimension of software, and of telecommunications networks, in gaining customer loyalty.