Insurance business enterprises' intelligence in view of big data analytics

Abstract EN

The insurance industry runs on data, and the success of its business model is based on analyzing data to evaluate information and take appropriate decisions.

Business Intelligence is a set of activities supported by concepts, techniques, and technologies for improving business decisions by reducing uncertainty.

Ultimately, it aims at improving the ability of an organization to respond to eventsand changes in customers, markets, or the environment.

Business Intelligence (BI) is also defined as a set of technologies that gather and analyses data to improve decision-making.

Analytics is the future of big data because only transforming data into information gives themvalue and can turn data in business in competitive advantage.

In a competitive market place, up-to-date information can make an insurance organization realize what strategies need to be formulated and implemented to achieve competitive advantage over rivals in the market.

This research aimed to Determine the concepts, components, techniques and benefits of Business Enterprises' Intelligence, view the challenges encountered by insurance firms while using Business Enterprises' Intelligence for Improving decision-making and establishing the relationship between Business Enterprises' Intelligence and Improving decision-making in insurance firms.