دور مكتب الاستشارات البحرية لجامعة البصرة في تسويق المعلومات للمستفيدين : دراسة حالة

Abstract EN

The research aims to introduce the reality of marketing in the Maritime Consulting office at the University of Basra and its objective.

Also, it aims to explore the provided information and the techniques of marketing methods with it.

The documentary approach was used in the theoretical side and the descriptive approach (case study) in the practical side as the most appropriate approach to the nature of this research.

It also, depended on the interview tool in collecting data and percentages were used in the research.

The research reached many results, the most important of which are:- 1- Establish educational and research information for citizens free of charge.

While government and private agencies are provided in return for financial sums that written in the form of a consultancy contract.

Also, the financial profit is refunded to the university, the ministry, the internal departments ...

etc.

2- The office provides educational and research information and provides it to citizens free of charge.

3- There is a special and an independent budget in the office, but it is not sufficient because the funding therein is only self-financing.

The research came out with many recommendations, the most important of which are:- 1- Encouraging the Maritime Consultative office to involve human resources in the work because they are the basis for completing the workflow and for the exchange of new ideas.

2- The need to provide an adequate budget to meet the needs of the office.