بناء نموذج معياري لقياس فعالية الاتصال الداخلي في المؤسسة الجزائرية

Abstract EN

Many studies dealing with communication within the organization depend on special criteria that may be used to judge the effectiveness of communication, or they are adopted as starting points to study the impact of communication on other organizational elements or variables, and this is based on the researcher's experience and knowledge of the standards that he deems appropriate for his study, and in this regard, the researcher may It would be better to adopt standards that have a lot of credibility and unanimity, although the issue of setting and adopting standards is a critical and important issue in the organization, On this basis, our goal in this study was to present a model that contains appropriate criteria on which to measure the communication effectiveness within the organization, so this model has a lot of credibility and is suitable for application to the reality of the Algerian organization.

To achieve this we prepared a questionnaire in the form of an expert consultation that we presented to a group of academic researchers, Those who enriched this study with their analyzes, so that its results came out with a model that contains 19 criteria, Distributed into five dimensions suitable for measuring the effectiveness of internal communication in the Algerian organization.