قراءة تحليلية في تكامل الأقسام الرئيسة للفندق و أهميتها في تعزيز و لاء الزبائن : اقتراح أنموذج تصوري

Abstract EN

The study aimed to clarify the integration of the main sections of the hotel and highlight its importance in enhancing customer loyalty, by trying to propose a conceptual model on which the hotel is based as a practical guide, the model was based on 03 factors, as the reception, rooms and the catering.

To learn more about the importance of the above-mentioned factors, we tried to devise a theoretical relationship that we linked to the customer loyalty variable that resulted in three factors, satisfaction, trust and commitment, and the basis for adopting this proposition is based on relevant studies, as well as on analytical reading and inference, we have developed a set of results that the main factors of the hotel can form an integrated package in influencing the loyalty of customers and we have concluded the possibility of relying on the factors preceding the CRM and achieve Competitive advantage.