The progressive effect of intangible assets on developing competitive advantage : a case study of the telecommunications sector in Algeria

Abstract EN

Through this study, we mainly aim to measure the direct progressive effect between intangible assets and competitive advantage and getting the best model that explains this effect.

This study was conducted on a sample of 153 individuals from 33 telecoms agencies or commercial spaces of telecom operators in Algeria.

We followed three approaches to processing the data and access to results, which are the descriptive, inductive and experimental approach.

Where we developed a model that shows the paths of possible impacts between the studied variables (intangible assets and competitive advantage).

And by relying on the survey method through data collection and analysis by using a set of descriptive statistical indicators and appropriate tests mainly stepwise regression.

The main results of this study showed that some dimensions of intangible assets have a direct impact on the competitive advantage.