The effect of internal marketing on knowledge sharing : a case study of the Algerian national bank
Joint Authors
Qaddash, Sumayyah
Shami, Abd al-Rahman
Source
Issue
Vol. 7, Issue 3 (31 Dec. 2021), pp.966-979, 14 p.
Publisher
Tahri Mohamed Bechar University Faculty of Economic Commerce and Management Sciences
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
14
Main Subjects
Topics
Abstract EN
This study aims to identify the effect of internal marketing on knowledge sharing from the point of view of workers in the National Bank of Algeria, and to achieve the goals of the study a questionnaire was built that included 28 a phrase, distributed to a sample consisting of 80 single, and the results of the study revealed that there is Effective internal marketing, and the same thing with regard to knowledge sharing between workers in the bank, as the results of the study revealed a Moderate direct relationship between internal marketing and knowledge sharing in the bank under study; the study also recommended the need to pay more attention to the technological aspect through introducing technological changes to the systems and the work process In a For a bank, which will facilitate the process of knowledge sharing, information transfer, and improving worker performance.
American Psychological Association (APA)
Shami, Abd al-Rahman& Qaddash, Sumayyah. 2021. The effect of internal marketing on knowledge sharing : a case study of the Algerian national bank. Al-Bashaer Economic Journal،Vol. 7, no. 3, pp.966-979.
https://search.emarefa.net/detail/BIM-1304344
Modern Language Association (MLA)
Shami, Abd al-Rahman& Qaddash, Sumayyah. The effect of internal marketing on knowledge sharing : a case study of the Algerian national bank. Al-Bashaer Economic Journal Vol. 7, no. 3 (Dec. 2021), pp.966-979.
https://search.emarefa.net/detail/BIM-1304344
American Medical Association (AMA)
Shami, Abd al-Rahman& Qaddash, Sumayyah. The effect of internal marketing on knowledge sharing : a case study of the Algerian national bank. Al-Bashaer Economic Journal. 2021. Vol. 7, no. 3, pp.966-979.
https://search.emarefa.net/detail/BIM-1304344
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1304344