The impact of internal marketing policies in attaining organizational commitment : the case of Ooredoo company

Abstract EN

The main objective of this study is to measure the impact of internal marketing activities on orgnizational commitment of of Ooredoo company employees, by adopting the Foreman & Money scale.

43 questionnaires were distributed to the employees in 03 states: Saida; Mascara; Sidibelabbes.

Several results were reached: 1) Internal marketing activities affect the organizational commitment of Ooridoo operator employees; 2) The training level affect the organizational commitment of Ooridoo operator employees; 3) The incentives provided have a high impact on the organizational commitment of the ooredoo operator employees; 4) The organizational vision affect the organizational commitment of Ooridoo operator employees.