The effectiveness of social media platforms in preserving and promoting Egyptian intangible culture heritage destinations : the case of Siwa Oasis

Joint Authors

Taha, Shayma
al-Sayyid, Sarah Rajab

Source

المجلة العلمية لكلية السياحة و الفنادق

Publisher

Alexandria University Faculty of Tourism

Publication Date

2021-12-31

Country of Publication

Egypt

No. of Pages

16

Main Subjects

History and Archaeology

Topics

• Siwa Oasis

English Abstract

Recently the social media platforms tools have gained a boundless reputation in the field of marketing generally and the tourism field specifically.

Those platforms could represent a powerful and effective way to highlight the Intangible Culture Heritage (ICH) if it can be used appropriately and professionally.

Moreover, the ICH needs to be continuously performed and demonstrated efficiently to maintain its existence.

Accordingly, this research aims to evaluate the usefulness of social media platforms to preserve and promote the Egyptian ICH.

A questionnaire was designed and distributed to both Egyptian and foreign customers to measure the effectiveness of using social media platforms to appraise the value of the Egyptian ICH

Data Type

Conference Papers

Record ID

BIM-1307079

• APA
• MLA
• AMA