دور العلاقات العامة في إدارة السمعة الإلكترونية عبر وسائل التواصل الاجتماعي من وجهة نظر الجمهور الخارجي (بلدية قلقيلية)‎ أنموذجا

Abstract EN

The aim of this study is to learn about the role of public relations in the municipality of Qalqilya in building electronic reputation through social media from the point of view of citizens, with a view to achieving results that benefit the municipality and its public relations workers by highlighting the important role that public relations play on social media, in terms of communication with the community, assessing the quality of services, responding to citizens during crises, and interacting with the external public.

To achieve the objectives of the study, the researcher used the analytical descriptive approach, the researcher designed and presented electronic identification to two competent arbitrators where it was used to collect data.

The results of the study showed that the Public Relations Service was providing solutions to complaints made through social media.

The Public Relations Service followed up on false and inaccurate news on the media and denied it at maximum speed.

The research also recommends that the municipality should periodically distribute electronic bulletins on its achievements, as they have become an alternative to paperwork.

The municipality can also build good reputation through its contribution to social responsibility programmes and follow up and take into account feedback from the Qalqilya municipal Facebook page.