The effectiveness of organizational culture for coordinating customers' relationships : case of mobilis

Abstract EN

Organizational culture is very important in any organization, as well customers' relationships should be building in every organization to cope with the external changes.

This study aimed to shed light on the importance of organizational culture as well the interest of managing customer relationships.

This study depended on descriptive method by using an interview for analyzing the case study of Mobilis Company in Bechar city in Algeria.

Therefore, this study found that Mobilis has organizational culture that contributes effectively in coordinating customers' relationships.