دور الإبداع في إنعاش دورة حياة المنتج

Abstract EN

The study aims to highlight the role and importance of creativity in reviving the life cycle of the new product, by exploring and highlighting the contribution of radical and incremental creativity to the different phases of product life cycle from the creation of the idea to the end of the value and position of the product in the market, which is expressed by the inability to continue the product and its withdrawal from the market, and it was concluded that creativity helps to extend the estimated life of the product from time t of cycle c to time `` t of cycle '' c.

However, extension does not include all phases of the product lifecycle, but rather there is one phase that any institution seeks to reduce by activating creativity, which is the introduction.