Influence of electronic word-of-mouth on consumer behaviour
Author
Source
Journal of Economics and Sustainable Development
Issue
Vol. 4, Issue 3 (s) (31 Dec. 2021), pp.116-135, 20 p.
Publisher
Publication Date
2021-12-31
Country of Publication
Algeria
No. of Pages
20
Main Subjects
Topics
Abstract EN
This paper investigates the impact of electronic word-of-mouth (e-WOM) on consumers' purchase decisions, and more specifically on product attitude and purchase intention.
After a brief review of the academic literature, we conducted a survey of 70 respondents.
The results of the data analysis, using PLS structural equation modelling, show that e-WOM has a positive and a significant impact on product attitude and purchase intention.
Managerial implications and avenues for future research are addressed.
American Psychological Association (APA)
Sayyah, Fatimah. 2021. Influence of electronic word-of-mouth on consumer behaviour. Journal of Economics and Sustainable Development،Vol. 4, no. 3 (s), pp.116-135.
https://search.emarefa.net/detail/BIM-1309431
Modern Language Association (MLA)
Sayyah, Fatimah. Influence of electronic word-of-mouth on consumer behaviour. Journal of Economics and Sustainable Development Vol. 4, no. 3 (Special issue) (2021), pp.116-135.
https://search.emarefa.net/detail/BIM-1309431
American Medical Association (AMA)
Sayyah, Fatimah. Influence of electronic word-of-mouth on consumer behaviour. Journal of Economics and Sustainable Development. 2021. Vol. 4, no. 3 (s), pp.116-135.
https://search.emarefa.net/detail/BIM-1309431
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1309431
