Public relations professionalism and excellence in the Arab world : problems and drawbacks

Author

Qirat, Muhammad

Source

Journal of Social Researcher

Issue

Vol. 2016, Issue 12 (31 Mar. 2016), pp.5-27, 23 p.

Publisher

University of Constantine 2 Abdel Hamid Mehri Faculty of Humanities and Social Sciences Department of Sociology

Publication Date

2016-03-31

Country of Publication

Algeria

No. of Pages

23

Main Subjects

Social Sciences (Multidisciplinary)

Abstract EN

This paper discusses the issue of professionalism and excellence in public relations in the Arab World.

Professionalism has been described as a set of parameters that improve the image, and social impacts of an occupation.

The professionalization of PR requires a body of knowledge, a domain of expertise, a high social status, accountability toward the public, a code of ethics and education as a means of testing competence and maintaining standards.

After forty years of public relations practice, the Arab World has a long way to go to achieve professionalism and excellence.

The profession lacks professional bodies, well educated and trained practitioners.

PR in the Arab World suffers from a negative perception from society, an environment hostile to transparency, one way communication, absence of managerial role and research.

American Psychological Association (APA)

Qirat, Muhammad. 2016. Public relations professionalism and excellence in the Arab world : problems and drawbacks. Journal of Social Researcher،Vol. 2016, no. 12, pp.5-27.
https://search.emarefa.net/detail/BIM-1310197

Modern Language Association (MLA)

Qirat, Muhammad. Public relations professionalism and excellence in the Arab world : problems and drawbacks. Journal of Social Researcher No. 12 (Mar. 2016), pp.5-27.
https://search.emarefa.net/detail/BIM-1310197

American Medical Association (AMA)

Qirat, Muhammad. Public relations professionalism and excellence in the Arab world : problems and drawbacks. Journal of Social Researcher. 2016. Vol. 2016, no. 12, pp.5-27.
https://search.emarefa.net/detail/BIM-1310197

Data Type

Journal Articles

Language

English

Notes

Record ID

BIM-1310197