The development of competitive advantage in SMEs through (CRM) paradigm : case study : a sample of agencies of telecommunication sector in Algeria
Author
Source
Issue
Vol. 2016, Issue 12 (31 Mar. 2016), pp.29-44, 16 p.
Publisher
Publication Date
2016-03-31
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Abstract EN
The main aim of this study is measure the effect of customer relationship management to achieve the competitive advantage through analyze its dimensions.
We use for reach this objective a model shows the relationship and the effect between the variables of that study.
Customer relationship management as independent variable and competitive advantage as independent variable.
This study has been conducted on a sample of 33 agencies of 300 agencies of telecom operators in Algeria.
It has relied on survey method by collect and analyze the data through set of statistical tests like Cronbach's Alpha, One-Sample Kolmogorov- Smirnov Test, descriptive statistics (Mean, Std.
Deviation, Std.
Error Mean) ,moreover the Correlation and multiple regression coefficient to validate the hypotheses, with the help of the statistical program SPSS V20.
The main result of this study shows the existence of the CRM indicators and its effect on competitive advantage indicators.
American Psychological Association (APA)
Bu Diyaf, Ilyas. 2016. The development of competitive advantage in SMEs through (CRM) paradigm : case study : a sample of agencies of telecommunication sector in Algeria. Journal of Social Researcher،Vol. 2016, no. 12, pp.29-44.
https://search.emarefa.net/detail/BIM-1310198
Modern Language Association (MLA)
Bu Diyaf, Ilyas. The development of competitive advantage in SMEs through (CRM) paradigm : case study : a sample of agencies of telecommunication sector in Algeria. Journal of Social Researcher No. 12 (Mar. 2016), pp.29-44.
https://search.emarefa.net/detail/BIM-1310198
American Medical Association (AMA)
Bu Diyaf, Ilyas. The development of competitive advantage in SMEs through (CRM) paradigm : case study : a sample of agencies of telecommunication sector in Algeria. Journal of Social Researcher. 2016. Vol. 2016, no. 12, pp.29-44.
https://search.emarefa.net/detail/BIM-1310198
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 42-44
Record ID
BIM-1310198