دوافع التحالفات و أثرها على أداء الشركات

Abstract EN

The study aimed to be acquainted with the idea of alliances and studying their motives and impact on the overall performance of organizations.

The study was conducted within the aviation sector as it contains three major global alliances, and according to secondary data, the three global aviation alliances include only five Arab airlines out of fifty-nine airline companies.

The practical application was on the “Royal Jordanian Airlines” which is a member of the Oneworld Alliance.

The exploratory study included making comparisons with the company's financial performance and measuring travelers' satisfaction gathered from the annual reports' data as an indicator of the company's status before and after joining the alliance, as well as by gathering opinions of managers and executives in the company's management about the change that took place after their company had joined Oneworld alliance.

In general, the results showed that strategic alliances contribute to improving the general performance of organizations if the elements of the alliance are activated and its conditions are fulfilled.

The study showed the factors of success of alliances, such as the need for a clear and common vision, common goals and needs, and the existence of complementary powers and strategic consensus.