Visual processing of shape in Noma Bar's advertising designs : studying models of Noma Bar works

Abstract EN

Noma bar has greatly affected advertising design in the 20th century, through his primary reliance on employing negative spaces in all advertising media where his designs are simple, clear and ease of communicating message to the recipient, and keeping away from unnecessary details that may reduce the effectiveness of advertising message, he aims at achieving the maximum possible contact with the recipients with the minimum of design elements.

Shape in bar's works have dual function; where sometimes it is the main element in design and another time it is the ground, and sometimes we called them negative and positive spaces.

Bar cares about the ground whether it is around, inside or between shapes as much as he cares about the shape, creating a strong relationship between them that gives the ground the same aesthetic and functional value of the shape, shape and ground in his designs may exchange location and importance, sometimes positive space represents the shape, and other times negative space becomes the shape and the positive becomes the ground.

The problem is how to take advantage of studying visual processing of shape and space in bar's designs, it aims to study bar's designs to analyze shape and space.

The importance lies in highlighting the aesthetic and artistic values in his designs.

Using descriptive approach in analyzing samples of bar's advertisings.

The result is analyzing bar's works is an introduction that enriches advertising design of all kinds.

Research Recommended interest in international modern design trends