دور الذكاء الاقتصادي في تعزيز الميزة التنافسية المستدامة لمنظمات الأعمال

Abstract EN

This study aimed to highlight the role of economic intelligence in promoting the sustainable competitive advantage of the organization, We concluded that economic intelligence plays an important role in achieving and promoting sustainable competitive advantage, by providing the organization with in-depth studies and providing useful information and a clear vision about The competitiveness in which it is active, whether it is the products of competitors or the tastes and needs of customers and other changes in the environment, in addition to the protection of the information produced and its use in impact processes.

Therefore, the study recommends that the economic intelligence system should be adopted in each organization's strategies in order to maintain and enhance its competitive advantage.