Sports marketing and its role in supporting tourism activity

Abstract EN

This study aimed to clarify the nature of sports marketing and its various methods and its importance for clubs، sports institutions and society، as well as individuals، whether practitioners or observers، in addition to its role in supporting tourism activity، and this is by following the descriptive approach and the historical approach to sports tourism، which grant to the countries organizing events and sports manifestations، whether Local، continental or international، big money، due to the fact that sport is no longer considered just a competition، it is much more than that، as it has an effective and important role in supporting the economies of countries، The sport sector has become a marketing sector through which the various events and sporting manifestations can be marketed thats has a financial and economic benefit to the countries organizing these events، especially from the tourism aspect، so that sport has become one of the main channels for the movement of money to countries with the most famous teams and stars of international sport or that host sporting events.

Among the tools used in this study is descriptive statistics، as it sheds light on many countries organizing sporting events، and the study reached a set of results، the most important of which is the major role that sports and sporting events and their marketing play in supporting international tourism.