البلاغة الجديدة : حجاج بلاغي أم خطاب إقناعي ؟

Abstract EN

This paper examines the different points of view of critics and thinkers on the new concepts of theNew Rhetoric.

The concept of New Rhetoric is overlapping significantly with the concept of the theory of argumentation, which encompasses different realms of knowledge.

Furthermore, the New Rhetoric is not limited to the study of the practical aspect, but it becomes related to the concept of argumentation.

For instance, human discourses, within the scope the New Rhetoric, are consideredas argumentative discourses performed during the communicative act, and aim at creating an impact on the receivers.

Thus, the rhetoric of the argumentative discourse might be examined through the message delivered by the speaker to the receiver in the form of different discourses.

In addition, the New Rhetoric holds that the argumentative discourse might be manifest when it expresses disagreement that entails an implicit or explicit intention, which, in turn, aims at changing the addressee's way of thinking, or exerting an impact on his positions within a non-mandatory communicative process.

Therefore, whatever the nature of the discourse, whether it is about a narrative, a poetic, a religious, or a legaldiscourse, all discourses, according to the New Rhetoric, acquire in their internal linguistic structure, an argumentative dimension