Attitudes toward E-shopping for groceries in Saudi Arabia

Abstract EN

Groceries are a component of e-shopping that has seen recent growth.

This study seeks to identify the most important influences on consumers’ attitudes toward buying groceries online.

Factor analysis and a logistic regression model are used to analyze data.

The study concludes that people’s attitudes regarding e-shopping for groceries are based on what they believe about them, and these beliefs can be divided into three factors: perceived risk, negative thoughts, and positive thoughts.

The study confirms that positive and negative thoughts and other socioeconomic variables affect consumers’ preferences toward using e-shopping to buy groceries.

The recommendation is that online grocery sellers need to promote this type of shopping for males and middle-aged individuals, less-educated populations, and people with average to high income levels.