The effectiveness of public relations activities in the Egyptian hotels : an exploratory study
Other Title(s)
فاعلية أنشطة العلاقات العامة بالفنادق المصرية : دراسة استكشافية
Joint Authors
Sulayman, Sharif Jamal Sad
Abd Allah, ShukrFawzi
Source
Research Journal of the Faculty of Tourism and Hotels
Issue
Vol. 2019, Issue 6 (31 Dec. 2019), pp.107-139, 33 p.
Publisher
Mansoura University Faculty of Tourism and Hotels
Publication Date
2019-12-31
Country of Publication
Egypt
No. of Pages
33
Main Subjects
Topics
Abstract EN
In the light of the increasing international interest of public relations (PR) in the hospitality industry, this research was conducted with the aim of studying the effectiveness of public relations department in the Egyptian hotels.
For this purpose, an empirical study has been conducted on a sample of five-star and four-star hotel employees at Greater Cairo to identify the activities and the tools used by this department.
The study also assessed the effectiveness of these activities and the importance of these tools.
This study employed in-depth interviews with PR practitioners at hotels as the data collection instrument.
Twenty two interviews were conducted with a convenience sample from the five and four-star hotels in Greater Cairo.
The findings of the study showed that public relations departments at the Egyptian hotels are very effective in forming the hotels' image, reputation and competitive advantages.
American Psychological Association (APA)
Abd Allah, ShukrFawzi& Sulayman, Sharif Jamal Sad. 2019. The effectiveness of public relations activities in the Egyptian hotels : an exploratory study. Research Journal of the Faculty of Tourism and Hotels،Vol. 2019, no. 6, pp.107-139.
https://search.emarefa.net/detail/BIM-1315927
Modern Language Association (MLA)
Abd Allah, ShukrFawzi& Sulayman, Sharif Jamal Sad. The effectiveness of public relations activities in the Egyptian hotels : an exploratory study. Research Journal of the Faculty of Tourism and Hotels No. 6 (Dec. 2019), pp.107-139.
https://search.emarefa.net/detail/BIM-1315927
American Medical Association (AMA)
Abd Allah, ShukrFawzi& Sulayman, Sharif Jamal Sad. The effectiveness of public relations activities in the Egyptian hotels : an exploratory study. Research Journal of the Faculty of Tourism and Hotels. 2019. Vol. 2019, no. 6, pp.107-139.
https://search.emarefa.net/detail/BIM-1315927
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1315927