Assessment of motivation strategies and its impact on employees' performance in quick service restaurants

Abstract EN

Motivation is an essential part of the hospitality organization policy.

This study aims to investigate the subject of motivation policies in the hospitality industry and explore its impact on employees' performance in quick service restaurants.

In order to achieve this objective, two questionnaire forms were developed and directed to a random sample of employees and managers.

A number of 400 forms were distributed to employees and only 377 forms (94% ) were returned and were valid to analysis.

A number of 100 forms were distributed and only 96 forms (96% ) were returned and were valid to analysis.

The obtained results indicated that financial motivation ranked as the first factor which effect on employees' satisfaction, then moral motivation was ranked as the second factor.

All of investigated restaurants applied motivation methods and the majority of them (88.1% ) used financial and moral motivations.

Good salary is the most factor (42.2% ) that effect on employees.

International restaurants apply financial and moral motivation more than local restaurants.

Based upon the findings, some recommendations were suggested to improve motivational strategies and then improving employees' performance.