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مقاربة تسويقية أخلاقية لمعايير اعتماد الكتب في الخطط الدراسية للجامعات الأردنية
Other Title(s)
Marketing approaching ethics for the standards of textbooks accreditation in Jordanian Universities
Author
Source
المجلة العالمية للتسويق الإسلامي
Issue
Vol. 8, Issue 3 (30 Sep. 2019), pp.26-48, 23 p.
Publisher
International Islamic Marketing Association
Publication Date
2019-09-30
Country of Publication
United Kingdom
No. of Pages
23
Main Subjects
Abstract EN
The present study aimed at identifying the extent of the existence of marketing approaching ethics for the standards of textbooks accreditation in Jordanian universities'.
the sample consisted of (232) staff members.
the descriptive, analytical, and (t-test) were used for the dual comparisons in testing the hypotheses.
results showed that there was marketing approaching in the four standards (the general in textbooks marketing, the standards related to the responsibilities of publishers "textbooks distributors, the standards related to the rights and responsibilities of textbooks exchange concerned parties, the standards related to marketing mix factors) for the accredited textbooks in Jordanian universities study plans.
moreover, means showed that there was a medial level of agreement on the questions related to each standard of the above mentioned ones.
in light of the findings, the study recommended that special emphasis should be given to commitment of publishers "textbooks distributors" by the general standards of textbooks marketing.
in addition, publishers and those who are concerned in textbooks accreditation in Jordanian universities should take care of standards related to the rights and responsibilities of the concerned parties in textbooks exchange process.
American Psychological Association (APA)
أبو جليل، محمد منصور يوسف. 2019. مقاربة تسويقية أخلاقية لمعايير اعتماد الكتب في الخطط الدراسية للجامعات الأردنية. المجلة العالمية للتسويق الإسلامي،مج. 8، ع. 3، ص ص. 26-48.
https://search.emarefa.net/detail/BIM-1319191
Modern Language Association (MLA)
أبو جليل، محمد منصور يوسف. مقاربة تسويقية أخلاقية لمعايير اعتماد الكتب في الخطط الدراسية للجامعات الأردنية. المجلة العالمية للتسويق الإسلامي مج. 8، ع. 3 (أيلول 2019)، ص ص. 26-48.
https://search.emarefa.net/detail/BIM-1319191
American Medical Association (AMA)
أبو جليل، محمد منصور يوسف. مقاربة تسويقية أخلاقية لمعايير اعتماد الكتب في الخطط الدراسية للجامعات الأردنية. المجلة العالمية للتسويق الإسلامي. 2019. مج. 8، ع. 3، ص ص. 26-48.
https://search.emarefa.net/detail/BIM-1319191
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 46-48
Record ID
BIM-1319191