Effect of some personal characteristics in communication level of dairy cattle milk production farmers in Kassala State-Sudan

Abstract EN

This study was conducted in Kassala State Eastern Sudan, the State was divided into eleven localities four localities was chosen Kassala- Half Elgadeda-Nahir Atbara-Aroma Rural because they consist of irrigated sectors ,extension offices, and specialist of extension staff cadre and they continuously communicated with their farmers.

The study objective is to examine the factors affecting communication level between farmers and extension agents .The study sample was selected by Smith equation (1983) 414 respondents, detective and inductive approaches used.Questionnaire technique were used to collect data.

The collected data were statistically analyzed by Statistical Package of Social Science (SPSS), percentages and frequency distribution, Chi-square test, and correlation coefficient to determine the significant value between dependent and independent variables.

The study revealed that majority of respondents in 4049- years ,high illiteracy rates (33%) major extension methods was radio (61.%) only (7.5%) high communication level, correlation significant level at (0.01) between communication level and independent variables, the study recommended that, raise awareness of agricultural and veterinary extension to the role and importance of increasing production .to chose the proper extension methods to farmer personal characteristics finally training more extension agents to work with farmers , training of villages extension agents.