دور العلاقات العامة في تحسين الصورة الذهنية للتلفزيون الأردني

Abstract EN

This study seeks to identify how the role of public relations in improving the mental image of Jordan TV, in addition to revealing the extent to which there are public relations strategies to implement this plan when activating the role of public relations for the media, especially Jordanian TV, due to its positive effects on improving the mental image the external and internal audience has the ability to build a good image for them.