دور الابتكار التسويقي في تحسين أداء المؤسسة : دراسة حالة مؤسسة مواد التنظيف ( Pinex)‎ بعين الدفلى

Abstract EN

Innovation is one of the most important sources and is no less important than the rest of the organization's activities as it plays an important role in the development of new products, markets and technologies and is to achieve excellence in marketing.

For marketing innovation, the ability to create an integrated marketing mix to improve business performance.

Through the field study we undertook at Pinex Ain Defla cleaning products organization, we concluded that the catalog of innovation is the survival of the institution in light of the changes in the key to compatibility and tuning, as well as can the company to have a competitive advantage by introducing further improvements on the one hand and secondly, it contributes By expanding the product line, which means improving performance of the company.