العوامل المحددة لتطبيق استراتيجيات تشكيل المنتج طبقا للمواصفات المطلوبة من قبل الزبائن في المؤسسات الصناعية : دراسة حالة مؤسسة كوندور للإلكترونيك بولاية برج بوعريريج

Abstract EN

This study aims of at identify the requirements to apply product formation strategies according to the specifications required by customers at the Condor Electronic Establishment in Bordj Bou Arreridj, and to determine the impact of the following factors on the application of these strategies (customers desire to buy products that are formed according to their requests, the level of configuration required in the product by customers, availability of customer relationship management, changing consumer style).

To collect data related to the study and its variables questionnaire was used for the purpose of measuring ordinal type variables.

The study found a number of results.

The knowledge of the managers involved in the Condor Electronic Establishment in Bordj Bou Arreridj at the factors determining the application of mass customization strategies according to the specifications required by customers is high regarding the availability of customer relationship management, While this knowledge was medium for the factors: changing consumer style, the extent customers desire to buy products that are formed according to their requests.