تنمية السياحة عن طريق الرياضة من وجهة نظر العاملين في القطاعين السياحي و الرياضي

Abstract EN

The study aimed to identify the reality and prospects of tourism and sports in the Tunisian economy, on the grounds that this duality is a social, educational, cultural and sporting phenomenon that embodies the nature of the social and cultural system of society.

and finding new relationships that serve the relationship between the tourism and sports sectors.

- integrating tourism and sports structures by framing the cadres in the two sectors.

the researcher used the descriptive approach for its relevance to the subject of the study, and the study population consisted of workers in the tourism sector, consisting of professors, students, professors of higher education, as well as animators and administrators, while the sports sector consisted of administrators, students, professors and sports activators in some private sectors and on graduates without work in the two sectors.

the study sample was chosen randomly it included a number of (120 respondents).

the researcher applied the search tool (questionnaire) and the researcher used the statistical package SPSS to process the data, and we used the Ka 2 statistical test in analyzing the statistical tables.

the researcher reached the following conclusions : there must be many factors, including framing and diversifying the tourist activities of attraction and integrating sports with tourism by integrating sports activities with tourism and direct dissemination of propaganda related to the role and value of sports and the importance of the relationship between the two sectors with the exploitation of sports events to promote tourism.

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etc.

and it turns out that for the development of tourism through sports, many important factors must be available, such as framing and diversifying tourism activities for tourist attractions.

it will be successful if it has all the ingredients, and the two sectors must initiate awareness-raising propaganda related to the role and value of sports through sports activation within the tourist establishments, as well as in many areas in the tourism and sports sector so that citizens, tourists, tourism, internal and external people know them in a good way to avoid many misunderstandings to which both sectors and their employees are exposed.