الاذاعة : بين ترسيخ الهوية الثقافية و توطين التكنولوجيا الرقمية

Abstract EN

The radio has achieved a resounding success Thanks to its popularity ٫as a result of its unique characteristics, as a low-cost technology in broadcasting and receiving news, and a convenient means of reaching listeners, whether on the global, national or local levels, the use of digital technology allows the emergence of new forms of radio broadcasting, especially on the Internet, which leads to the removal of more obstacles to access to the information and dissemination on a large scale.

The digital technology has contributed to changing the four main cultural sectors, which are “the arts, cultural industries, media and heritage, and library and museum science”, and its impact is based on the details of each sector, and because of this technology, the dimensions of political, economic and social concerns have witnessed a clear and prominent change, talking about the new media and cultural identity has become among the issues of paramount importance.

Within the framework of cultural identity, such concepts need comprehensive investigation, insight and new perspectives, as cultural identities are changing at a faster rate than ever before due to the constantly changing and pervasive new technical technologies permeating the media, therefore, it is necessary to consider the need to indigenization current media policies, especially radio, because the broadcast media industry requires smart, flexible regulations, and whether these policies are sufficient or not to respond to the digital environment, to consolidate cultural identity, and broadcast public service, especially in the era of cultural imperialism, in the context of the need to keep pace with the digital technological development of social media