Product innovation in Algerian SMEs : what impact on competitive advantage ?

Joint Authors

Iznasni, Ali
Busawwh, Nadirah
Tawil, Farah

Source

Issue

Vol. 9, Issue 1 (31 Jan. 2022), pp.726-741, 16 p.

Publisher

Université Djillali Liabes Sidi Bel Abbés Faculté des Sciences Economiques Commerciales et des Sciences de Gestion Laboratorie Management de l'Innovation et Markiting

Publication Date

2022-01-31

Country of Publication

Algeria

No. of Pages

Main Subjects

Business Administration
Marketing

Topics

Abstract EN

The present research aims to provide insight into the role of new innovation-based products in developing the competitive advantage that today is viewed as highly required for Algerian companies.

for the purpose of meeting this objective, a quantitative study was carried out by means a questionnaire that was distributed to small and medium-sized industrial enterprises (SMEs) in Algeria.

this study focuses on analyzing the responses of the decision-makers of these SMEs (marketing manager, manager and owner).

the findings indicated that product innovation can positively affect the launch of a new product, and has an affirmative impact on competitive advantage.

this suggests that it is essential today to promote the culture and concept of innovation among managers of Algerian companies.

American Psychological Association (APA)

Busawwh, Nadirah& Iznasni, Ali& Tawil, Farah. 2022. Product innovation in Algerian SMEs : what impact on competitive advantage ?. Revue de l’Innovation et Marketing،Vol. 9, no. 1, pp.726-741.
https://search.emarefa.net/detail/BIM-1330480

Modern Language Association (MLA)

Busawwh, Nadirah…[et al.]. Product innovation in Algerian SMEs : what impact on competitive advantage ?. Revue de l’Innovation et Marketing Vol. 9, no. 1 (Jan. 2022), pp.726-741.
https://search.emarefa.net/detail/BIM-1330480

American Medical Association (AMA)

Busawwh, Nadirah& Iznasni, Ali& Tawil, Farah. Product innovation in Algerian SMEs : what impact on competitive advantage ?. Revue de l’Innovation et Marketing. 2022. Vol. 9, no. 1, pp.726-741.
https://search.emarefa.net/detail/BIM-1330480