Exploring web CSR communication of the Algerian banks

Author

Ziyaytah, Yunis

Source

Revue de l’Innovation et Marketing

Issue

Vol. 9, Issue 1 (31 Jan. 2022), pp.742-757, 16 p.

Publisher

Université Djillali Liabes Sidi Bel Abbés Faculté des Sciences Economiques Commerciales et des Sciences de Gestion Laboratorie Management de l'Innovation et Markiting

Publication Date

2022-01-31

Country of Publication

Algeria

No. of Pages

16

Main Subjects

Marketing

Topics

Abstract EN

Many scholars emphasized the benefits that can be gained from internet usage in corporate social responsibility (CSR) communication.

thus, we aim in this paper to explore the CSR communication on the Algerian banks' websites.

we have adopted a descriptive study using a quantitative survey to analyze the Algerian banks' corporate websites, based on an adaptation of the analytical framework designed by Vitari et al.

(2010).

the sample comprised 19 websites of the Algerian banks that are subjects of the study.

the results show that some Algerian banks communicate about CSR on their corporate websites.

however, there is a low level of CSR information compared to other developing countries.

moreover, we have found a low level of CSR information communicated by the Algerian banks on their websites compared to other developing countries.

American Psychological Association (APA)

Ziyaytah, Yunis. 2022. Exploring web CSR communication of the Algerian banks. Revue de l’Innovation et Marketing،Vol. 9, no. 1, pp.742-757.
https://search.emarefa.net/detail/BIM-1330481

Modern Language Association (MLA)

Ziyaytah, Yunis. Exploring web CSR communication of the Algerian banks. Revue de l’Innovation et Marketing Vol. 9, no. 1 (Jan. 2022), pp.742-757.
https://search.emarefa.net/detail/BIM-1330481

American Medical Association (AMA)

Ziyaytah, Yunis. Exploring web CSR communication of the Algerian banks. Revue de l’Innovation et Marketing. 2022. Vol. 9, no. 1, pp.742-757.
https://search.emarefa.net/detail/BIM-1330481

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 753-757

Record ID

BIM-1330481