دور مهارات رجال البيع الشخصي في خلق الميزة التنافسية لمؤسسات الإيواء السياحي : دراسة على عينة من زبائن مؤسسات الإيواء السياحي على مستوى الشرق الجزائري

Abstract EN

This study examines the role of personal sales men's skills in creating a competitive advantage for tourist accommodation establishments in eastern Algeria from the point of view of a sample of their customers.

In order to achieve this, the study took the descriptive analytical and statistical methods, and on the questionnaire as a tool for data collection.

The results indicated that, there is a positive relationship between the skills of personal salesmen and the competitive advantage in the establishments under study, and this was highlighted by demonstrating the existence of a positive correlation between the skills of persuasion, openness to experience and competitive advantage.