Le leader d'opinion et le comportement du consommateur
Other Title(s)
The opinion leader and consumer behavior
Author
Source
Governance, Social Responsibility and Sustainable Development Review
Issue
Vol. 2, Issue 1 (31 Mar. 2020), pp.345-363, 19 p.
Publisher
Publication Date
2020-03-31
Country of Publication
Algeria
No. of Pages
19
Main Subjects
Topics
Abstract EN
The opinion leader (LO) plays a crucial role in the company's communication strategy.
On the one hand, his opinions have an important weight on the consumer's behaviour before and/or after the purchase of a product or service.
And on the other hand, his recommendations, his orientations and his advice are taken into account by those around him when making a purchase decision in comparison with traditional communication (media)
Abstract FRE
Le leader d'opinion (LO) joue un rôle crucial dans la stratégie communicationnelle de l'entreprise.
D'une part, ses opinions ont un poids important sur le comportement du consommateur avant et/ou après l'achat d'un produit ou d'un service.
Et d'autre part, ses recommandations, ses orientations et ses conseils sont pris en compte par son entourage lors de décision d'achat en comparaison avec la communication traditionnelle (media).
American Psychological Association (APA)
Sayyah, Fatimah. 2020. Le leader d'opinion et le comportement du consommateur. Governance, Social Responsibility and Sustainable Development Review،Vol. 2, no. 1, pp.345-363.
https://search.emarefa.net/detail/BIM-1331978
Modern Language Association (MLA)
Sayyah, Fatimah. Le leader d'opinion et le comportement du consommateur. Governance, Social Responsibility and Sustainable Development Review Vol. 2, no. 1 (2020), pp.345-363.
https://search.emarefa.net/detail/BIM-1331978
American Medical Association (AMA)
Sayyah, Fatimah. Le leader d'opinion et le comportement du consommateur. Governance, Social Responsibility and Sustainable Development Review. 2020. Vol. 2, no. 1, pp.345-363.
https://search.emarefa.net/detail/BIM-1331978
Data Type
Journal Articles
Language
French
Notes
Includes bibliographical references : p. 359-363
Record ID
BIM-1331978
