The importance of digital lightening fashion technique in creating innovative fashion marketing

Abstract EN

During the later decades of the previous century and the first decade of this century, the global textile market saw considerable changes, in today's market, which is defined by fierce rivalry, understanding and applying marketing principles is critical for achieving great business results in the fashion industry, that is why fashion marketing is becoming more important and playing a significant part in the management of upcoming developments, and Because of the applicability of marketing to fashion products and services, a new discipline of marketing known as fashion marketing has emerged.

The development of the market through the history of fashion in the beginning occurred due primarily important inventions, technological innovation, the socially large-scale events and global processes and phenomena in various spheres of life, especially in the field of culture, and politics.

Thanks to technological advancements, fashion visual perception aspects, and other factors, modern fashion design has attained average function and performance, they sell as a sign of social and cultural connectedness by demonstrating modern people's sensitivity and readiness to express themselves.

This article will attempt to bring together both the practical and conceptual aspects of fashion marketing leading to a set of guidelines which may be used to emphasize the role of digital lightening fashion technique and the conceptual aspects of fashion marketing otherwise, designers of digital lighting clothes do not invent new lighting technologies but dynamically integrate them into developed models.

The range of lighting and electronic devices applied in clothes design, is very broad: from tiny light emitting diodes to liquid crystal (LC) screens, from diode lasers to electro fluorescent radiators.

Integration of such devices into modern clothes design increases the esthetic, ergonomic, information and biological parameters.