رؤية مستقبلية لتطوير الدراسات في مجال جغرافية التسويق

Abstract EN

The concept of marketing refers to a set of processes through which a company that produces goods or provides services to a group of customers is presented to a group of customers.

thus, the components of marketing are (marketer and shopper), taking into account the spatial and geographical dimension.

the traditional concept of marketing indicates that (that activity that works on the flow of goods and services from the producer to the consumer), so marketing is the process through which individuals can obtain their needs through the exchange of products and the corresponding value.

marketing geography is concerned with the study of geographical factors as part of the marketing research methodology, and depends on sampling from the field, and data collection, analysis and presentation, as the trend has recently begun towards applying the case study approach in the internal trade areas to get out of marketing influence, store locations, their distribution paths, and related service activities.

studying the characteristics of shoppers represented in the shopping movement and shoppers' behaviors with the interest of geographers who have tried to describe this relationship, and to explain its spatial and economic dimensions and consequences recently.

the study analyzed the contents of marketing geography publications in Arab and foreign periodicals, in order to find out the recent trends and know the numerical and qualitative characteristics and the regional and linguistic distribution of the published studies related to the geography of marketing.

the scientific methods and methods used in marketing geography studies were evaluated.

the development of geographical thought in the field of research and study of topics related to marketing geography was also studied.

and the study aimed to inform researchers about the recent trends of marketing geography, in order to direct their consideration and in-depth with them.

it ended with formulating a future vision for the advancement of specialization based on defining the strategic goals to be achieved through eight axes.