دور الإعلام الرياضي في دعم تسويق اللاعبين المحترفين بكرة القدم

Abstract EN

There is no doubt that the field of sports media is one of the important and vital issues as it is linked to the pulse of the public street in a country, and the development of this type of media as an important and influential element in society is an aim and goal for many institutions.

And that this media has many and various roles and functions, including marketing to a group of professional players, and this is what the current research seeks, which is to identify the role of the media in marketing for professional players in Iraq.

The researcher defined his research community with all professional players in the year in the year (2020) from different clubs.

As for the research sample, it was (200) professional players from ten different clubs.

In order to collect information and data about the research sample and verify its hypotheses, the researcher used the questionnaire to collect information and after checking the psychometric properties (honesty and consistency) and applying the questionnaire to the research sample, the research reached the following results: 1-There is a media boom in the field of sports marketing for soccer players.

2-The football players emerging in the old and big clubs are receiving more attention than the young or not-filled teams of history and great popularity.

3-Sports marketing inside the country and between one club and another is greater than marketing outside the country due to the lack of sports media to attract the Arab viewer.

4-Media programs are lacking to raise some medical and scientific issues that contribute to raising the healthy culture of players.

5-There is a routine and monotonous situation in dealing with sports media issues among the various media programs of the media, with some of its programs playing a positive role in assigning and supporting sports projects, which reflects positively on sport and its marketing.