الترجمة الإشهارية ذات جودة

Abstract EN

Translation is a non-regulated profession; this is why it is quite common to read bad translations which authors can easily be blamed for.

So, for a translation to be acceptable, it has to be an understandable translation.

And in advertising universe, it is essential to make translators aware of the importance of intercultural communication.

The globalization of translation is in a continuous and a permanent development.

This is why the issue of quality norms in translation was completely ent or strange to the field.

There is no doubt there are always bad translators and our paper is to point out what leads to a high quality translation hoping that this will lead translators in advertising to perceive things otherwise and work differently.