Smart technology in fashion marketing

Abstract EN

As fast as smart technology has been spread all over the world, digital marketing is the aim of the future and all purchasing process are going through that way.

Interactive fashion marketing has taken a place in that technology and it success and increase so fast.

So, it was observed that women specially the working one are taking too long time and efforts to reach their target in shopping process and some have a problem in dealing with the technology.

The aim of the study is to raise the awareness in dealing with the technology and make it easier and to lessen the time spent in shopping and also the efforts too.

The paper followed the descriptive and semi experimental method to analyze the impact of interactive marketing on women’s and how many women’s are using such technology and how can they deal with it.

As a result of that technology is the future all over the world for all gender categories and levels.