Using electronic resources in the academic library of Imam Abdulrahman bin Faisal university and strategy for marketing them in the digital learning environment

Abstract EN

Various challenges are facing the academic libraries in terms of making electronic resources available as a key component in their collection, especially in the context of eLearning environments, and under the context of competition between universities in the publishing rates of their research studies conducted by faculty members.

The concept of marketing is considered one of the vital components of academic library to market its services and products.

In that developing marketing strategies for e-resources is a very important tool so that the academic library will be able to interact with the changing environment, as well as planning for the future.

This research aims to study the reality of the effective use of e-resources by faculty members and graduate students at Imam Abdulrahman bin Faisal University and the difficulties that hinder its use, to setting a plan for marketing e-resources subscribed by academic libraries to enhance resources access, and magnify benefit of using them effectively either for academic work or scientific research.

The field study was conducted in the academic year 2020.

194 participants answered the study instrument correctly from the total participants (382 faculty, 87 graduate students).

In light of the field study results, the research provided stakeholders including academic librarians and information specialists with a marketing plan of e-resources.

This marketing plan is aimed to achieves knowledge and economic benefit aimed by subscriptions in those resources and their availability.