أثر تطبيق البراعة التنظيمية في استدامة الميزة التنافسية للمنظمات العامة : دراسة ميدانية على البنوك التجارية الحكومية في مصر

Abstract EN

The concept of organizational ambidexterity is one of the contemporary comcepts through which public organizations seek to achieve continuity and growth in a business environment characterized by change and dynamics, which forces these organizations to make good and rational use of the available resources while seeking to explore new opportunities, which contributes to their achievement of a sustainable competitive advantage compared to the organizations operating in same field.

Thus, the research aims to test and analyze the nature of the relationship between the dimensions of organizational ambidexterity and the achievement of sustainable competitive advantage in public organizations, with the field application of the study to governmental commercial banks, and to achieve this goal, 381 survey forms were distributed in electronic and paper form to a random sample of employees in the banks under study.

The study found a set of results, the most important of which is the presence of significant differences between the views of the study sample about the availability of dimensions of organizational ambidexterity and sustainable competitive advantage in the banks under study, and there is also a correlation between dimensions of organizational ambidexterity and achieving sustainable competitive advantage The study concluded with a set of proposed recommendations in the form of an action plan to support organizational ambidexterity practices, which contributes to achieving sustainable competitive advantage