The persuasive political style of elite statesmen

Abstract EN

The research presents a theoretical and practical study of the persuasive political style that politicians emulate.

the metaphorical language is chosen as a kind of persuasive style used by politicians to persuade their audience.

with regard to the theoretical section, the content of the research presents a number of definitions and opinions of some famous linguists such as : Nom Chomsky, Jeffrey Leech, George Lakoof and others who have a long experience in analysing political texts.

regarding the practical chapter, the research reviews a number of political texts.

it begins with a comparison between the politicians from the past and others from the contemporary times.

the metaphorical style in the texts used by the politicians is the main element in persuading the public to the side of the politician.

the aim of the study is to show the difference between the politics of the past and the politics of the contemporary time.

it is clear from the analytical study that there is no difference between them.

this is because the goal is the same, which is to achieve personal interests not to achieve the principles of justice and equality among the people.

practically speaking, linguistic views and theories have been successfully applied to the selected political texts which give important results produced by the stylistic analysis.

these linguistic views and theories proved the research hypothesis which states that politicians use a persuasive style in order to gain personal interests and not to achieve principles of justice and freedom