دور الدعاية و تنشيط المبيعات في تحسين الصورة الذهنية لدى زبائن الفنادق الجزائرية

Abstract EN

This study aims to clarify the elements of advertising and sales promotion as the most important elements of the promotional mix, and their relationship to improve the mental image of hotel customers in Algeria.

the field study was conducted in a sample of hotels active in Algeria by surveying their answers to a questionnaire prepared specifically to study the relationship between variables.

The study found that advertising and sales activation had a positive and moderate correlation with improving the mental image of the sample customers.