Digital marketing as a mechanism to pursue the digital transformation : case study of Sephora

Abstract EN

This study aimed to explore the way to apply a digital transformation in marketing, by learning concerning the evolution of the transformation stages and the way some different establishments were experimenting with a digital transformation, likewise to demonstrate the various elements and marketing mix of digital marketing in line with world trends in marketing.

Sephora was highlighted as a model.

The study concluded necessary to publicize and promote the services and products available through using modern technology such as social networking, online advertising and viral marketing, so that the organization and its products can be made known to the customers.